Benno

Benno (ベンノ Benno) is a character that appears in the Ascendance of a Bookworm series. He is a merchant who takes young Myne and Lutz under his wing to help them become merchants themselves, also to profit from Myne's inventions as much as he can. Myne considers him the Gutenberg of plant paper.

His younger sister Corinna is Otto's wife. He has an unnamed younger sister (older than Corinna) who married and lives in another city.

His height is average, he has milk-tea colored hair and dark-red eyes.

Benno seems cold and menacing at first glance. However, he shows concern for things he cares about, such as Myne's health, giving her three small gold coins for information on rinsham, which is enough to buy a magic tool used to restrain the Devouring.

Benno is said to have softened a little due to Myne.

Benno took over the operation of the Gilberta Company, abandoning his dream to protect his family and the store, shortly after his father was killed by bandits. With his mother bedridden with grief and Benno who had recently reached adulthood at the time; the state of the company went into turmoil, leading to the majority of lehange (darua) declining their contract renewal. Among those that remained, Mark assisted Benno in rebuilding the store, becoming his trusted right-hand man.

He highly dislikes Gustav due to his attempts to: marry his mother shortly after she became a widow, marry his daughters to Benno shortly after Liz's death, and marry his sons to either of Benno's two younger sisters, leading one of them to flee to another city. Benno interpreted the guildmaster's actions as insensitive and attempts to take over the company.

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 * His Japanese voice actor, Takehito Koyasu, voices Dio Brando from Jojo's Bizarre Adventure.
 * Benno's dream was to become a world-influential merchant.